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	<title>Digital Fabrication &#187; retail</title>
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	<link>http://legacy.iaacblog.com/digitalfabrication</link>
	<description>IAAC MAA 2010: Digital Fabrication Class - BLOG</description>
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		<title>Case Studies: Prada Epicenter</title>
		<link>http://legacy.iaacblog.com/digitalfabrication/2010/10/21/case-studies-prada-epicenter/</link>
		<comments>http://legacy.iaacblog.com/digitalfabrication/2010/10/21/case-studies-prada-epicenter/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 20:10:55 +0000</pubDate>
		<dc:creator>iaac</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[glass]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Structural skin]]></category>

		<guid isPermaLink="false">http://legacy.iaacblog.com/digitalfabrication/?p=407</guid>
		<description><![CDATA[The Prada Epicenter was designed by the Swiss architecture firm Herzog + de Meuron Architects in the Aoyama district, Tokyo (Japan).  It was completed in 2003, and it is serves as a retail building for the Prada brand and its products.  The building located in a corner has a small entrance ‘plaza’, and it is [...]]]></description>
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<a href='http://legacy.iaacblog.com/digitalfabrication/2010/10/21/case-studies-prada-epicenter/127776878_9a7f9eaf00_o-small/' title='source: www.galinsky.com'><img width="150" height="150" src="http://legacy.iaacblog.com/digitalfabrication/files/2010/10/127776878_9a7f9eaf00_o-small-150x150.jpg" class="attachment-thumbnail" alt="source: www.galinsky.com" /></a>
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<a href='http://legacy.iaacblog.com/digitalfabrication/2010/10/21/case-studies-prada-epicenter/cid_prada_tokyo_dco_dsc_0102-nef/' title='source: www.amaarquitectura.blogspot.com'><img width="150" height="150" src="http://legacy.iaacblog.com/digitalfabrication/files/2010/10/Cid_prada_tokyo_dco_DSC_0102.NEF_-150x150.jpg" class="attachment-thumbnail" alt="source: www.amaarquitectura.blogspot.com" /></a>
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<a href='http://legacy.iaacblog.com/digitalfabrication/2010/10/21/case-studies-prada-epicenter/attachment/41/' title='source: www.amaarquitectura.blogspot.com'><img width="150" height="132" src="http://legacy.iaacblog.com/digitalfabrication/files/2010/10/41-150x132.jpg" class="attachment-thumbnail" alt="source: www.amaarquitectura.blogspot.com" /></a>

<p>The Prada Epicenter was designed by the Swiss architecture firm Herzog + de Meuron Architects in the Aoyama district, Tokyo (Japan).  It was completed in 2003, and it is serves as a retail building for the Prada brand and its products.  The building located in a corner has a small entrance ‘plaza’, and it is conformed by display shelves, fitting rooms, elevators, and staircases.</p>
<p>The lattice structural system conformed by diamond- shaped steel and interesting concave and convex glass gives to the building a particular transparency.  The building itself, which is an eccentric 6-story glass crystal, is considered as a huge display cabinet where everything can be seen from the exterior.  During the day, it sometimes reflects the sky.</p>
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