This is a simple project, in terms of application (image capturing, recognition, image projection) however it is very powerful in terms of effect, given the diversity of people that cross Market st. nevertheless the number of homeless. In a fast paced lifestyle of SF, people might not fully realize who is passing by..which is why projects like this become an eye opening experience to take a moment to stop.
Similarly, the Body Swap project, provides an even more intimate experience, for interacting with people around you :)
This is also super interesting in terms of technique, just as interesting as most of the work done by this wonderful studio