Why is good design important? Good-quality places must not be seen as a luxury but a necessity. Good design has the power to change and improve people’s quality of life. Well-designed streets, public gardens, homes, workplaces, schools and any other public buildings will have a positive impact on our lives and our communities. Good design can deliver sustainability, growth, stronger communities and innovation; but not only. Good design is capable of physically changing the way people feel, think, and perform for the better.