(Image Source : http://www.informatblog.com/partnership-google-apple-nel-futuro) “it’s not the consumers’ job to know what they want” is a well-known phrase spoken by the deceased CEO of Apple. Apple users know best why they purchase apple products. It’s so easy that it blends into your hand. It’s so easy that you don’t know why it is so [...]
Author Archives: pongtidasantayanon
Google vs Apple : The missing inputs
Posted in Pongtida Santayanon, Workshop Neil Leach Tagged digitalcities, makeupwork, neileach, swarmintelligence, theory, workshop, Workshop Neil Leach Comments closed
Deconstructive Rhizome
DELEUZE & GUATTARI’S A THOUSAND PLATEAUS (1980-1987) “RHIZOME” Where there is an end, there is a beginning. This phrase was flashing in my mind the whole time I was reading the writing. What is achieved is nothing rather that the understanding of how things are. The way the writers wrote it has never been [...]
Posted in Digital Logics - Critical Readings, Pongtida Santayanon Tagged A Thousand Plateaus, deleuze, gilles, guattari, rhizome Comments closed
Can I have an atmosphere?
The architecture of the atmosphere What is the atmosphere? Is it gas that surround the earth? Is it the climate? Is it the sound and smell of living creatures that fill in a certain space? The text written by Mark Wigley raises a discourse about ‘atmosphere’ in relevance to architecture. He believes [...]
Posted in Pongtida Santayanon, Relational Logic - Critical Readings Tagged Atmosphere Comments closed